Minhaj GoudaI produce |
Strategic. Creative.Calm under pressure.
About Me
Live Events & Production Leader Delivering High-Impact Experiences Across MENA & Asia
I am Minhaj Gouda, a calm-headed force behind some of the Middle East's boldest live experiences. With over a decade of experience across the UAE, Saudi Arabia, Qatar, and Singapore, I have built a career delivering projects where failure is not an option.
From world expos and government showcases to arena-scale concerts, cultural spectacles, and brand-defining activations, I have led diverse teams to deliver experiences at scale. With a track record of managing high-stakes, multi-million dollar builds, I drive production from the first brief to the final applause by combining strategic foresight, creative precision, and operational control at every step.
Whether it is an opening ceremony for the world, a concert for 80,000 fans, or a government-led initiative on the global stage, I know how to make experiences unforgettable and deliver under pressure.
Core Skills
Leadership & Team Management
Building and leading diverse teams to deliver experiences at scale across MENA & Asia.
Large-Scale Event Production
Managing high-stakes, multi-million dollar builds from brief to final applause.
Business Development & Strategy
Driving growth and market expansion across multiple international markets.
Budgeting & Cost Control
Optimizing resources and managing budgets for complex, multi-million dollar productions.
Vendor & Stakeholder Management
Building and maintaining strong relationships with partners and stakeholders across the region.
Creative Execution & Risk Management
Balancing innovative creative vision with robust risk mitigation strategies.
Cross-border Operations
Executing seamless productions across UAE, KSA, Qatar, and Singapore.
Event Infrastructure Design
Planning and delivering heavy-duty grandstands, platforms, and structural systems for high-impact, high-traffic events.
Concept & Build Strategy
Developing sharp, executable build concepts that align creative ambition with site realities and structural logic.
Key Projects
Wireless Festival Abu Dhabi
Led production for the Abu Dhabi edition of Wireless Festival, one of the world's leading urban music festivals. Oversaw multi-stage builds, global artist management, and audience logistics to successfully establish the festival's Middle East debut.
Work Experience
Head of Operations
Jun 2025 - Present- Leading operations across the Middle East, managing client servicing, execution, and business growth for high-profile event infrastructure projects.
- Securing partnerships with top regional and global agencies producing large-scale events in the Middle East.
- Driving concept development using Apex’s in-house capabilities, including a 15,000-seat + 30,000-standing pop-up stadium and other innovative structural solutions.
- Bridging creative ideas with technical execution—delivering certified, scalable, and impact-driven solutions for concerts, festivals, and government activations.
General Manager
Nov 2021 - Apr 2025- Directed region-wide production operations, overseeing large-scale projects in the UAE, KSA, Qatar, and Singapore
- Developed business strategy and executed growth plans that expanded market share and profitability across multiple markets
- Managed cross-functional creative, production, and technical teams for flawless delivery across international events
- Built and nurtured long-term client partnerships, driving recurring multi-million dollar contracts and cross-border collaborations
Production Manager (Freelance)
Aug 2021 - Oct 2021- Managed scenic and technical production for one of the UAE's largest global showcases
- Oversaw the planning, build, and execution of complex staging and infrastructure elements
- Led cross-vendor coordination to ensure safe, on-time delivery of all scenic components
- Collaborated closely with the Technical Director and international teams to troubleshoot and optimize execution on the ground
Events Planner
Nov 2020 - Apr 2021- Led planning, budgeting, and execution of regional event activations
- Built marketing campaigns and activations across digital and physical touchpoints
- Streamlined vendor coordination, logistics, and production delivery
- Balanced cost-efficiency with high-impact creative outputs for brand growth
Production Manager
Mar 2019 - Mar 2020- Delivered brand experiences, gala events, and corporate showcases across the UAE
- Managed crew hiring, budgeting, and event floor operations
- Executed immersive builds under high-pressure timelines and strict safety protocols
- Fostered vendor networks and scaled operational capacity across concurrent events
Let's Collaborate
Get In Touch
Ready to build something unforgettable? Whether you’re staging a world-class concert, an international exhibition, or a government mega-showcase — I’m here to turn bold visions into powerful realities.
From creative spark to final spotlight, let’s team up to deliver experiences that move crowds and make headlines.
Drop me a message — let’s make it epic.
Location
Dubai, UAE | Available for travel across MENA & Asia
https://www.linkedin.com/in/minhaj-gouda